Executive Summary
ChimpX is building the AI execution layer for Solana DeFi, making complex on-chain strategies as simple as typing an intent.
At the core of the platform is Mojo, an AI-powered agent that connects Solana’s leading DeFi protocols, automatically routing and executing strategies across the ecosystem without requiring users to navigate multiple applications or manage complex workflows themselves.
Execution Plan
This three-month program is designed to strengthen ChimpX market position and accelerate ecosystem adoption.
Objectives
Objectives and KPIs are designed around the project's engagement model and reward-driven growth strategy.
Awareness
Creating visibility among the right audiences and establishing consistent market presence.
Conversion
Converting attention into meaningful participation. This stage focuses on turning awareness into real awareness among the people who matter.
Retention
Keeping users around is where the value gets created. This phase focuses on building habits, relationships, and reasons for people to stay involved.
User Acquisition Strategy
Every activity from the execution plan, grouped by the phase it runs in.
Distribution Strategy
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The strategy is focused on two main pillars: the NFT Collection and the upcoming TGE. Platform usage will be directly tied to the airdrop, ensuring real engagement translates into real rewards.
NFT Collection
The foundation of the distribution strategy and entry point to the ecosystem.
Platform Usage
Active engagement on the platform drives points and airdrop eligibility.
Code Redemption
Exclusive codes distributed to partner communities for guaranteed airdrop
Guaranteed Airdrop
Code redeemers receive a guaranteed airdrop of a minimum of $30 in Tokens
ChimpX Quest Hub Airdrop
Global airdrop via the Quest Hub, tied to platform usage, holding NFTs. More activity, more points.
Community Distribution
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Onboard 250+ token-gated Web3 & Alpha groups. CoConnect runs the full campaign flow end to end: entries, task verification, and winner selection, all coordinated to build awareness and convert participants into ChimpX users and Loyalty Hub members.
- Identify and confirm 250+ token-gated Web3 & alpha groups.
- Entry tasks: raid posts, share content, attend AMAs, claim the Loyalty Hub
- Full campaign flow handled end to end: entries, verification, winners
Loyalty Hub
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Rewards Users For Real Activity
- Multipliers applied during launch windows, partner events, and limited-time quests
- Streak bonuses scale the longer a user maintains a daily action
- Stacking: limited-time quests run on top of daily quests, so active users earn across multiple tracks at once
Case Studies
dYdX: Trader Acquisition & Retention Growth
Activated trading-native communities and converted engagement into on-platform activity, while strategic ecosystem partnerships amplified participation and trading volume.
NitroGraph: Testnet Launch & User Acquisition
Deployed NitroGraph's testnet and executed a phased onchain activation campaign that served as both a user acquisition funnel and a social growth engine, driving sustained participation across the ecosystem.
Outcome: Funded Accounts & Exclusive Badges
Built the campaign around funded accounts and badge activations, rewarding high-signal users and traders who had already proven meaningful on-chain activity.
Previous Campaigns by CoConnect
View our go-to-market case studies across DeFi, NFT, trading, and Web3 infrastructure. Real results from real campaigns, with on-chain proof where available.
CoConnect is a hybrid incubator and accelerator for on-chain teams. We combine strategic incubation with hands-on execution and embed alongside founders from early traction through post-TGE to drive user acquisition, liquidity, and ecosystem growth.
Our focus is building compounding growth systems that turn attention into actual usage, real builders, and users who stick around.